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Sunderland have agreed a four-year sponsorship deal with independent Irish bookmakers Boylesports, which could be worth in excess of £10m.
Boylesports will become the official sponsor, with its name on Black Cats shirts, from the end of the season.
Sunderland chairman Niall Quinn said: "It is fantastic that Boylesports have taken this leap of faith to support us.
"We are absolutely thrilled to be joining forces to drive the club forward in the next four years." |
Never heard of them but it will now be Sunderland with Umbro and Boylesports