Can it be?

I remember seeing a while ago, something like that Lampard is to be the first footballer to have his own TV Channel. Which, i know, sounds insane.

He can't have one can he? Or was it TV program and i'm mistaken? Does anyone know anything about this? Further more, who would watch this (apart from the odd Chelsea fan)?

I don't think he will have his own channel, maybe becks cld get away with that but not Lampard.
Ive heard nout bout this